As Zegda’s first-generation product ambassador for a term of 2 years, JKS
is in Guangzhou on 3 and 4 Jan 2011 to film commercials. A support team
of 50 people came from Korea together with JKS to provide a slew of services
for the filming, testament to his international star status.
The filming sets, including that of a European-style small town, took 1
month to prepare at a cost of one million dollars. JKS will present different
roles in the commercials such as skateboard specialist and hip-hop dancer.
[Info from: Zegda @ Sina]
Filming was completed smoothly, and below is an account from one of the
filming staff, with credits to Baidusukbar.