[News] Lotte DFS advertising campaign

Brief news summary

In comparison to other brands and businesses in Korea who engage at most 2 or 3 models for their advertisements, Lotte DFS has as many as 16 celebrities. An advertising campaign like this is specially designed strategy to increase a brand awareness, sales and communication within this specific market. All the advertising is accomplished thanks to one of the top branding agencies in the market, we’ll be able to both optimize our budget and access metrics related to the evolution of actions.

Choe Ji-u and Song Seung Heon represent the 1st generation television drama Hallyu stars, while 2nd generation Hallyu stars such as 2PM, Kim Hyun Joon and Jang Keun Suk are brought in to expand their promotional efforts.

According to Lotte DFS Marketing group leader Mr. Kim, the large-scale engagement of Hallyu stars is not merely for the purpose of a promotional event;

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[News] “You’re my Pet” actors send consolations to victims of earthquake – Movie filming may be delayed


Credits: Teng Xun Entertainment 腾讯娱乐

According to Japanese news Yomiuri Shimbun, the Korean movie version of “You’re my Pet” was initially scheduled to start filming in May. Its main actors (Jang Keun Suk, Kim Ha-neul, FT Island leader Choi Jong Hoon) and director Kim Byung Gon expressed their consolations and encouragement through their movie company to the people of Ibaraki prefecture, one of the earthquake-hit areas in eastern Japan.

The filming of the movie “You’re my Pet”, the Korean version adapted from the best-selling Japanese manga, had gained much support from state officials and enterprises in Ibaraki, an area known for its agriculture, and a big-scale press conference was held at Ibaraki airport on 3 March to announce the start of filming in Ibaraki in May. In the face of the unexpected natural disaster, besides conveying consolations from the actors and director, the movie company expressed that although the filming is currently scheduled to proceed as originally planned, there remains a possibility of change.

Below are the consolation messages from the actors.

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YEAH magazine poster


Shared by: hooyeedog @ Sina

Gasp! A poster from YEAH magazine, which I think is a Malaysian magazine. I’ll have to go on a magazine search this evening to see whether it’s on sale in Singapore…. I want this poster!!

Codes Combine haiker promotion


Credits: 韩流部落前线 @ Suk Baidu Bar

Looks like Zegda is not the only shop to give away JKS freebie with purchase.

Codes Combine has the same bright idea.
Purchase amount exceeding 500,000 Korean won (US$460 !!) entitles the buyer to a 25% discount. In addition, the buyer gets a JKS poster and a photograph catalogue.

Even if Codes Combine is not too far away in Korea for me to run there and buy their stuff impulsively, the price tag is hefty enough to stop me in my tracks…

For a few more catalogue pics,

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[Whereabouts] JKS spotted at café

A pic of JKS at a café in Seoul (possibly Twosome café) taken by a Korean fan and uploaded to CY at around 9.30 am on Monday 4 April, though it is not clear when this pic is taken.

I’m quite sure my heart is in a healthy condition, since it always leaps at the sight of JKS… LOL ^^ He’s cute…
There isn’t much news from him, so I’m assuming he’s busy with fan-meeting preparation ….

Credits:GloomySea@CY
Shared by: tdedie @ Suk Baidu Bar

照片是今天早上九点半上传的,见到的时间就不知道了,也没有什么文字说明。。。。貌似是在twosome的咖啡店

Free JKS poster with Zegda purchase


Credits: Zegda

Zegda正大:【活动喜讯】夏日之歌 乐活有礼!正大官方淘宝旗舰店新品缤纷集结,凡购买任一产品,送韩国巨星张根硕精美独家海报。feeling up!让时尚不再随波逐流!

According to Zegda, the above JKS poster will be given as a free gift upon purchase of any of their products.
This is the link to their online store.

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[News] JKS plans to produce Chinese EP album

Based on “You are Beautiful”, sweetheart idol Jang Keun Suk has captivated the hearts of hundreds and thousands of girls. His arrival in Hong Kong in 2010 was indeed a grand affair for K-fans. Although he is not a singer and has only sung a few television drama soundtracks, he sings excellently and as a result, his fan-meetings often resemble a concert in the making and has earned him much reputation.

The organisers are, of course, hungry for more, and so on 30 April 2011, “JKS Cri Show 2011” will be held at Kowloonbay International Trade & Exhibition Centre. Ticket prices have reached a new high, with the VIP ticket price selling at HK$1,280.

JKS has many Chinese fans, and he spent 3 months last year with them on his fan-meeting tour. All along, JKS has plans to

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[News] Hallyu star JKS eyes the world with the launch of his Asia Tour

HS Media, Jang Keun Suk’s agent company in China, has officially announced the news of JKS Asia Tour 2011 on their website. Since the news is out, it has attracted large crowds of fans leaving messages at HS Media’s official website and Sina. The expected overwhelming response comes with good reason.

Due to his child actor background, Jang Keun Suk’s many years of acting experience resulted in his rapid growth. The drama “You are Beautiful” (YAB) in 2009 was an important milestone in his career. According to news, the China CEO of an international brand watched “You are Beautiful” at a friend’s recommendation and for someone like him who does not watch Korean drama, the CEO was deeply touched by the actor who played “Hwang Tae-kyung”. Besides being curious about the actor, the CEO had the idea of asking the actor to be his brand ambassador.

Just based on JKS’ acting skill alone, his movies prove most persuasive. In the movie “The Case of Itaewon Homicide”, the vicious-looking eyes of JKS’ character literally causes one to tremble in fear and leaves a deep impression; the aura that emanated from the character was overpowering. The CEO of HS Media, Jason, says, “After I watched ‘The Case of Itaewon Homicide’, the lingering effect was I dared not look JKS in the eye for quite some time.”

According to HS Media, JKS values the China market, and has the intention to work with

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[Tree-J Notice] April Fools’ joke

===== Translation of Notice =====

Hi everyone, this is Tree-J.

In the midst of his busy schedule, actor Jang who is thinking of his eels has also prepared a surprise April Fools’ gift for everyone. Thanks to eels who have expressed their worry. Hope that in the spring of 2011, everyone will become happier together with actor Jang. Thank you.

JKS: “Eels, you can only look at me. cri~❤”

===== END =====

Chinese translation: KeunSukChina
English translation: Aphrael77
Credits: www.jangkeunsuk.co.kr

张根硕全球中文网:[公告]11.04.02[大惊喜!]张根硕官网最新弹出公告 原帖地址:http://t.cn/hBXYd3大家好.这是树公司.即使是在忙碌的日程中 想着鳗鱼们的张演员也给大家准备了突然的愚人节礼物 感谢为此担心的鳗鱼们 希望在2011年春天能和张演员一起更加幸福 谢谢 张根硕对白:鳗鱼们,只能看我cri~❤

[Magazine] Fans – April 2011 issue

Credits: mandy880514 @ Suk Baidu Bar
English translation: Aphrael77

JANG KEUN SUK – BEAUTY IS NOT A SIN

The most beautiful male Korean idol Jang Keun Suk, with his slender figure and unique style, attracted the attention of fashion line Codes Combine who specially invited JKS to be their brand ambassador for 2011. Codes Combine has launched their latest Spring trendy collection. Appearing in comfortable clothes amidst ever-changing styles, JKS demonstrates the “in” look for this season!

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