On 15 Dec at the 19th Korean Culture & Arts Awards (rough translation) held in Seoul, Jang Keun Suk and Girls Generation were awarded the Hallyu Star award. This award ceremony aims to recognise artists (and artistes) who are active in various cultural aspects and lead in cultural development.
Based on SBS drama “You are Beautiful”, JKS gained overwhelming popularity in Japan and hence became the new Hallyu lead.