[article] JKS, Talented Actor? Hard Work Star?_20130425

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Source: http://news.nate.com/view/20130425n18367
Credit: Chinese Translation-Sukbar Translation Team
English Translation: Sprinbsuk_USA, edited by tenshi_akuma

Jang Keun Suk, Talented Actor? Hard Work Star?

Recently, Japanese broadcaster PDs, journalists of magazines have made an intense interview about a star to get his latest news or analyze secrets of his popularity. It’s not only happened in Japan, but also in China mainland and Taiwan.

This star is Jang Keun Suk (26 years old). Not only in his homeland Korea, but also in Japan, China, Taiwan etc.. Jang Keun Suk has got great popularity. One of the indicators for a star’s success is the CF endorsement value. Arashi is the highest paid star (2 billion won). SMAP is ranked the second (1.5 billion won). And Jang Keun Suk follows them, receiving 1 billion won as a CF endorsement. Last year from July to November, Jang Keun Suk held his concerts beginning in Seoul, then Yokohama, Osaka in Japan, Shanghai, Shenzhen in China, Taipei in Taiwan and so on. Total 9 cities, 16 shows. The shows collected 163,000 audiences. Jang Keun Suk scored the jackpot. Also his China weibo’s followers reached over 6.66 millions （Springsuk_USA’s note: Actually right now JKS’s weibo followers has reached 9.36 million already, close to 10 million. Weibo is like twitter in China, since twitter is blocked in China). Definitely qualified for the title “Asia Prince”, He has been busy travelling to Japan, China, Thailand for his activities. Some say seeing this situation, the end of Bae Yong Joon era and beginning of Jang Keun Suk Time.

At age of only 26, no one has thought Jang Keun Suk’s brilliant success before. So what is the secret of Jang Keun Suk’s success? The driving force behind this success is that he has great understanding and analysis of the trend, he prepared well with good marketing strategy.
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