15 July 2011 – Lawson, Frau International and Tree-J Company have reached an agreement for popular Korean actor Jang Keun Suk to become Lawson’s product ambassador for the year. Lawson will emphasize products such as its desserts brand “Uchi Café Sweets” and its representative, the high-end egg-roll cake, as well as its cold bento made with fresh vegetables, in order to expand its female clientele.
Jang Keun Suk, with his gender-neuter looks and personal charm, has gained high popularity amongst Japanese women. It is expected that the contract-signing with JKS and the subsequent promotional events will attract more lady customers. For the one-year period, JKS will appear in TV commercials and supplementary promotional events such as exclusive product launch.
– 2 TV commercials a year
– Promotional sales events at Lawson outlets nation-wide (8,974 outlets as of end June 2011, excluding “Lawson 100” and “Shop 99”) will use JKS as its image ambassador
– Involved in promotion of limited and exclusive Lawson products, as well as product development with various manufacturers
Brief Bio of JKS
DOB: 4 Aug 1987
Height: 182 cm
Weight: 62 cm
Blood type: A