Source: http://adv.asahi.com/modules/kikimimi/index.php/content0078.html
This life-sized special ad for promoting Jang Keun Suk’s album “Just Crazy” won an award for excellence of Asahi Shimbun Advertisement Awards in 2012. 418 ads were applied for the planning division by advertiser. And 10 winners were selected. Jang Keun Suk’s “Just Crazy” life-sized special ads are one of them. Such kind of life-sized newspaper ads were unprecedented and they were distributed in limited area. So such strategies caused a big sensation to the readers. The award was given on Oct. 19th.
