UPDATE: Added other media pics
Source: http://news.nate.com/view/20130711n06304
Jang Keun Suk was selected as an exclusive model for Italian outdoor brand “Ferrino”.
On July 11th in the afternoon, JKS’ publicist reported as follows. “Ferrino discovered that JKS, who is versatile and has a unique style, and also a cheerful and energetic image, corresponds to the identity of Ferrino. Then, they appealed for Jang Keun Suk as their official model and finally we signed the contract.”
Ferrino is a traditional outdoor brand that has a history of 143 years and expands their business to about 35 countries such as U.S., France, Australia, and Argentina. It’s been already well-known that popular alpinists such as Reinhold Messner, a legendary alpinist love their products. In Korea, they opened their first shop in Mapo district on July 1st.
They will embark on their business to capture Korean outdoor market, promoting with JKS. He is going to start promoting the brand through TV CF, shooting the ad pics and so on this July.